Color is easily one of the most recognizable elements of any brand.Orange and black serve as the brand's primary colors for all applications. The importance of consistency of color cannot be overstated.
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Archer Orange
Pantone 4011c
C 000 M 064 Y 100 K 000
R 245 G 123 B 032
HEX #F57B20
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Black
Pantone 426c
C 075 M 068 Y 067 K 090
R 000 G 000 B 000
HEX #000000
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Ephrata Grey
Pantone 410c
C 057 M 051 Y 051 K 018
R 108 G 105 B 104
HEX #6c6968
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White
Pantone 663c
C 000 M 000 Y 000 K 000
R 255 G 255 B 255
HEX #FFFFFF
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Silver
Pantone Cool Gray 3 U
C 000 M 064 Y 100 K 025
R 192 G 192 B 192
HEX #C0C0C0
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Anthracite
Pantone 426c
C 002 M 001 Y 000 K 078
R 054 G 054 B 055
HEX #363637
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NOTE: Pantone cool gray 3 U is Metallic Silver and should only be used as an accent and/or highlight color.
